Re:Fill

Information design meets e-commerce website. Re:Fill was designed for shoppers to learn about waste and sustainable practices, and immediately implement what they learn by shopping sustainable grocery products right on-site. The website’s homepage offers simple information and interactive content to engage the viewer and motivate them to track how their weekly grocery shopping adds up though the carbon footprint calculator. Once complete, they have the option to replace the high-waste products with package free alternatives and reusable containers. Additional consideration was given to making the site engaging for a younger audience to help them form sustainable shopping habits from the start.